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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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An investigation of two issues in the use of students as surrogates for housewives in consumer behavior studies
Hawkins, Del I.; Albaum, Gerald; Best, Roger - In: The journal of business : B 50 (1977) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10003465513
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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Trends in consumer behavior research
Peterson, Robert A. - 1977
Persistent link: https://www.econbiz.de/10000572970
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Interest patterns and product preferences : an exploratory analysis
Pennington, Allan L.; Peterson, Robert A. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 284-290
Persistent link: https://www.econbiz.de/10002623459
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Concept testing : some experimental evidence
Peterson, Robert A.; Liszt, Howard - In: Mississippi Valley journal of business and economics : … 7 (1971/72) 3, pp. 84-88
Persistent link: https://www.econbiz.de/10002663640