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Regularities in sole buying
Cannon, T.; Ehrenberg, A. S. C.; Goodhardt, G. J. - 1970
Persistent link: https://www.econbiz.de/10000666907
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Regularities in sole buying
Cannon, T.; Ehrenberg, A. S. C.; Goodhardt, G. J. - In: British journal of marketing : reporting current … 4 (1970), pp. 80-86
Persistent link: https://www.econbiz.de/10001974980
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The Dirichlet: a comprehensive model a buying behaviour
Goodhart, G. J.; Ehrenberg, A. S. C.; Chatfield, C. - In: Journal of the Royal Statistical Society 147 (1984) 5, pp. 621-655
Persistent link: https://www.econbiz.de/10003513529
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Consumer purchasing patterns in successive time-periods
Goodhardt, G. J. - In: Esomar congress 19 (1966), pp. 1-13
Persistent link: https://www.econbiz.de/10003561859
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Repeat-buying : theory and applications
Ehrenberg, A. S. C. - 1972
Persistent link: https://www.econbiz.de/10000050974
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The discovery and use of laws of marketing
Ehrenberg, A. S. C. - In: Journal of advertising research 9 (1969) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
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Estimating the proportion of loyal buyers
Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 1 (1964) 1, pp. 56-59
Persistent link: https://www.econbiz.de/10002116288
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The beta-binomial model for consumer purchasing behavior
Chatfield, C.; Goodhart, G. J. - In: Journal of the Royal Statistical Society / C 19 (1970) 3, pp. 240-250
Persistent link: https://www.econbiz.de/10001987672
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An analysis of simulated brand choice
Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002116245