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MUMP, Multidimensional Unfoldi...
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Verbraucher
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Srinivasan, V.
3
Butaye, I.
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Shocker, Allan D.
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Vanden Abeele, P.
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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A consumer-based methodology for the identification of new product ideas
Shocker, Allan D.
;
Srinivasan, V.
- In:
Management science : journal of the Institute for …
20
(
1974
)
6
,
pp. 921-937
Persistent link: https://www.econbiz.de/10002814466
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2
A general procedure for estimating consumer preference distributions
Srinivasan, V.
- In:
Journal of marketing research : JMR
12
(
1975
)
4
,
pp. 377-389
Persistent link: https://www.econbiz.de/10002858649
Saved in:
3
The factor structure of multidimensional response to marketing stimuli : an investigation of two approaches
Srinivasan, V.
;
Vanden Abeele, P.
;
Butaye, I.
-
1979
Persistent link: https://www.econbiz.de/10002858642
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