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Optimizing the product developing process using psychophysical scaling
Rabino, Samuel; Moskowitz, Howard R. - In: Journal of business research : JBR 10 (1982) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
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Information acquisition and transmission in new product purchase decisions
Muse, William V.; Hutt, Michael D. - In: Business perspectives : quarterly journal of the … 7 (1971) 2, pp. 30-34
Persistent link: https://www.econbiz.de/10003584268
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Preference for new products and its relationship to different measures of conformity
Gruen, Walter - In: Marketing models : Quantitative and behavioral, (pp. 183-189). 1968
Persistent link: https://www.econbiz.de/10003565626
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A normative methodology for modeling consumer response to innovation
Hauser, John R.; Urban, Glen L. - In: Operations research 25 (1977) 4, pp. 579-619
Persistent link: https://www.econbiz.de/10003573137
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Profit maximizing perceptual positions: an integrated theory for the selection of product features and price
Hauser, John R.; Simmie, Patricia - In: Management science : journal of the Institute for … 27 (1981) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10003573143
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Meeting the challenge of competition and change : American Management Association ; AMA
1957
Persistent link: https://www.econbiz.de/10003557456
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The influence of consumers on the development of new products
Lindhoff, H°akan; Ölander, Folke - 1973
Persistent link: https://www.econbiz.de/10002968629
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Diffusion und Marketing : das Konsumentenverhalten bei der Einführung neuer Produkte
Kaas, Klaus Peter - 1973
Persistent link: https://www.econbiz.de/10000026620
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Need assessment : a key to user-oriented product innovation
Holt, Knut; Geschka, Horst; Peterlongo, Giovanni - 1984
Persistent link: https://www.econbiz.de/10004390362