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Weilbacher, William M.
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Standard classification of consumer characteristics
Weilbacher, William M.
- In:
Journal of marketing
31
(
1967
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10002976391
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2
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
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