"Can shopping make you happy? How do the things you consume mould your identity? Jansson-Boyd provides an engaging and lively introduction to consumer issues that encompasses shopping, the influence of the media, the environment and more. The book will interest readers that have questioned how...

Preface -- Contributors -- Introduction & cross cultural research -- The history of consumer psychology / Cathrine V. Jansson-Boyd & Nigel Marlow -- Cross cultural consumption / Susan Forquer Gupta -- Globalization, branding, and multicultural consumer behavior / Carlos J. Torelli & Mara Rodas...