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An application of additive and multiplicative conjoint analysis models in explaining consumer price utility structures
Anttila, Mai; Möller, Kristian - 1981
Persistent link: https://www.econbiz.de/10001840760
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Price image versus price reality : objective and subjective determinants of consumer price perception
Anttila, Mai - 1979
Persistent link: https://www.econbiz.de/10001840782
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Attitudinal and social influences on color television and toothpaste buying intentions
Möller, Kristian - In: Liiketaloudellinen aikakauskirja 27 (1978) 4, pp. 365-378
Persistent link: https://www.econbiz.de/10002504862
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Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Möller, Kristian - 1977
Persistent link: https://www.econbiz.de/10002504881
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Monidimensioiset valintamallit kuluttajan merkinvalintakäyttäytymisen tutkimuksessa
Möller, Kristian - 1977
Persistent link: https://www.econbiz.de/10002505125
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Uncertainty in consumers' choice behavior : a suggestion of a model and its operationalization
Möller, Kristian - In: Liiketaloudellinen aikakauskirja 26 (1977) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10002505182
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Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian - 1979
Persistent link: https://www.econbiz.de/10013391630
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Contribution of store attributes to retail store image and preference
Möller, Kristian; Heuvel, Rob van den - In: Liiketaloudellinen aikakauskirja 30 (1981) 3, pp. 278-295
Persistent link: https://www.econbiz.de/10002504939