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Verbraucher
Marktforschung
56
Theorie
26
Theory
26
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20
Marketing
19
Vereinigte Staaten
19
Conjoint analysis
18
Conjoint-Analyse
18
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16
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16
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14
Marketingmanagement
14
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11
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10
Paul E. Green
10
Werbung
10
International marketing
9
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9
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8
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8
Multivariate Analyse
8
Betriebswirtschaftliche Entscheidungen
7
Internationales Marketing
7
Marketingforschung
7
Marktsegmentierung
7
Multivariate analysis
7
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6
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5
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5
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5
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5
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4
Advertising effects
4
Betriebsmaterialwirtschaft
4
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4
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4
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4
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4
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Green, Paul E.
7
Wind, Yoram
6
Carmone, Frank J.
2
Carroll, J. Douglas
1
DeSarbo, Wayne S.
1
Frank, Ronald E.
1
Greenberg, Marshall G.
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Kedia, Pradeep K.
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3
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ECONIS (ZBW)
11
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1
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
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2
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
Saved in:
3
Industrial source loyalty
Wind, Yoram
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
Saved in:
4
Bayesian classification procedures in analyzing customer characteristics
Green, Paul E.
- In:
Journal of marketing research : JMR
1
(
1964
)
2
,
pp. 44-50
Persistent link: https://www.econbiz.de/10002539149
Saved in:
5
Consumer use of information
Green, Paul E.
- In:
On knowing the consumer
,
(pp. 67-80)
.
1966
Persistent link: https://www.econbiz.de/10002539489
Saved in:
6
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
7
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
Saved in:
8
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
Saved in:
9
Multidimensional scaling : an introduction and comparison of nonmetric unfolding techniques
Green, Paul E.
;
Carmone, Frank J.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10002539677
Saved in:
10
On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.
;
DeSarbo, Wayne S.
;
Kedia, Pradeep K.
- In:
Decision sciences : DS
11
(
1980
)
3
,
pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
Saved in:
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