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Analysis of consumer purchase data : a Bayesian approach
Morrison, Donald G. - In: Industrial management review : IMR 9 (1968) 2, pp. 31-40
Persistent link: https://www.econbiz.de/10002506233
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Conditional trend analysis : a model that allows for nonusers
Morrison, Donald G. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 342-346
Persistent link: https://www.econbiz.de/10002506237
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The use and limitations of brand switching models
Morrison, Donald G. - In: Behavioral and management science in marketing, (pp. 5-11). 1978
Persistent link: https://www.econbiz.de/10002506680
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Stochastic models of buying behavior
Massy, William F.; Montgomery, David B.; Morrison, Donald G. - 1970
Persistent link: https://www.econbiz.de/10000050486
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Stationarity test for the beta binomial model
Sabavala, Darius J.; Morrison, Donald G. - In: Journal of business research : JBR 9 (1981) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10003635854
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A parsimonious description of the Hendry system
Kalwani, Manohar U.; Morrison, Donald G. - In: Management science : journal of the Institute for … 23 (1977) 5, pp. 467-477
Persistent link: https://www.econbiz.de/10002182113
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Bias in multiple discriminant analysis
Frank, Ronald E.; Massy, William F.; Morrison, Donald G. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 250-258
Persistent link: https://www.econbiz.de/10002209555