Narrow search
Showing 1 - 10 of 1,869
Cover Image
Complexities of the Indian consumer market
Javalgi, Rajshekhar G.; Dixit, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003537225
Cover Image
Theory of the global consumer
Westjohn, Stanford A.; Magnusson, Peter - In: Handbook of research in international marketing, (pp. 317-332). 2011
Persistent link: https://www.econbiz.de/10009387362
Cover Image
Corporate cultures and global brands
Rothacher, Albrecht (contributor) - 2004
Persistent link: https://www.econbiz.de/10002898574
Cover Image
The Arab world unbound : tapping into the power of 350 million consumers
Mahajan, Vijay - 2012 - 1. ed.
reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the … Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such …
Persistent link: https://www.econbiz.de/10013546962
Cover Image
Modern marketing for profit and non-profit organizations : international perspective
Smyczek, Sławomir (ed.); Matysiewicz, Justyna (ed.) - 2013
Persistent link: https://www.econbiz.de/10014011209
Cover Image
The Arab World Unbound : Tapping into the Power of 350 Million Consumers
Mahajan, Vijay - 2012
reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the …
Persistent link: https://www.econbiz.de/10011827433
Cover Image
Corporate cultures and global brands
Rothacher, Albrecht (contributor) - 2004
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and...
Persistent link: https://www.econbiz.de/10012674244
Cover Image
Do social product features have value to consumers?
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
Cover Image
Online security and consumer protection in ecommerce : an Australian case
Ha, Huong - In: Strategic and pragmatic e-business : implications for …, (pp. 217-243). 2012
Persistent link: https://www.econbiz.de/10009692041
Cover Image
Emptor Australis: the Australian consumer in early twentieth century advertising literature
Crawford, Robert - In: Australian economic history review : a journal of … 45 (2005) 3, pp. 221-243
Persistent link: https://www.econbiz.de/10003229064