This article provides a comprehensive overview of the regulations on e-commerce protection rules in China and the European Union. It starts by giving a general overview of different approaches towards consumer protection in e-commerce. This article then scrutinizes the current legal system in...

This article investigates the links of the average consumer concept in secondary legislation and the Court's case law, using doctrinal and empirical methods. It addresses five research questions: How is the average consumer test conceptualised? How does the CJEU test the average consumer? How is...

The exemption for alcoholic beverages from the nutrition declaration is currently discussed by policy makers. In this contribution, we use findings from consumer studies in order to analyse alcohol nutrition labelling. We first explain how alcohol nutrition labelling is currently regulated and...

This contribution briefly traces the ‘behavioural turn' in EU Consumer law. We argue that the multilevel-nature of this paradigm shift is currently underappreciating the role of national courts in giving traction to the behavioural sciences paradigm. In a jurisprudential analysis of cases...

This contribution briefly traces the ‘behavioural turn' in EU Consumer law. We argue that the multi level nature of this paradigm shift is currently underappreciating the role of national courts in giving traction to the behavioural sciences paradigm. In a jurisprudential analysis of cases...