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Verbraucherforschung im Bundesministerium der Justiz und für Verbraucherschutz (BMJV). Univ.-Prof. Dr. Andreas Oehler ist Inhaber des … Beratung tätig. Bis Juni 2015 leitete er im Bundesministerium der Justiz und für Verbraucherschutz die Abteilung …
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Introduction -- Abiding issues -- Argumentation of the courts and contemporary legal scholarship -- Making behavioralism work -- Fashioning consumer cognitive capability -- Open approaches to promoting innovation and economic growth -- From market access to cumulative innovation -- Summary of...
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"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
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