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Handbook of culture and consumer behavior
Ng, Sharon (contributor); Lee, Angela Y. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011297040
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Culture and consumption
McCracken, Grant David - 2005
Persistent link: https://www.econbiz.de/10003367157
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Cross-cultural window on consumer behavior
Callebaut, Jan (contributor) - 2000
Persistent link: https://www.econbiz.de/10001516697
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The Cultural Influence on Mass Customization
Wabia, Carolin - 2020 - 1st ed. 2020.
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738
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Consumer behavior : global shifts and local effects
Rajagopal - 2010
Persistent link: https://www.econbiz.de/10003872780
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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
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Globaler Handel nach lokaler Art : kulturspezifisches Vertrauen im Online-Handel mit Endkunden
Mafaalani, Aladin el- - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003747615
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Special issue: Consumer behavior and retailing
Bearden, William O. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003892401