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Verbraucherverhalten
Consumer behaviour
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Konsumentenverhalten
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Theorie
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Theory
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USA
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United States
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Marketing management
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Marketingmanagement
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Ethics
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Consumers
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Consumption
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Psychology of advertising
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Verbraucher
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well-being
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1986
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Mick, David Glen
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Ratneshwar, Srinivasan
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Huffman, Cynthia
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Ratneshwar, S.
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Routledge studies in interpretive marketing research
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ECONIS (ZBW)
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
Ratneshwar, Srinivasan
(
contributor
); …
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2005
Persistent link: https://www.econbiz.de/10003932956
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Inside consumption : consumer motives, goals, and desires
Ratneshwar, Srinivasan
(
contributor
); …
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2005
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1. publ.
Persistent link: https://www.econbiz.de/10002479790
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