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Effects of consumer attitude on purchase
Mueller, Eva - In: The American economic review 47 (1957) 6, pp. 946-965
Persistent link: https://www.econbiz.de/10002540818
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Repetitiousness and variability of consumer behavior
Katona, George - In: Human relations 12 (1959) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10002187565
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Theory of expectations
Katona, George - In: Human behavior in economic affairs : essays in honor of …, (pp. 549-582). 1972
Persistent link: https://www.econbiz.de/10002187785
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Human behavior in economic affairs : essays in honor of George Katona
Morgan, James N.; Zahn, Ernest - 1972
Persistent link: https://www.econbiz.de/10000052176