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Garantie- und Beschwerdepolitik : eine Chance für das Marketing-Management
Kendall, C. L.; Russ, Frederick A. - In: Marketing und Verbraucherpolitik, (pp. 240-252). 1982
Persistent link: https://www.econbiz.de/10002204434
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Warranty and complaint policies : an opportunity for marketing management
Kendall, C. L.; Russ, Frederick A. - In: Journal of marketing 39 (1975) 2, pp. 36-43
Persistent link: https://www.econbiz.de/10002204439
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Physical distribution service in industrial purchase decisions
Perreault jr., William D.; Russ, Frederick A. - In: Journal of marketing 40 (1976) 2, pp. 3-10
Persistent link: https://www.econbiz.de/10002624608
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Quantifying marketing trade : offs in physical distribution policy decisions
Perreault jr., William D.; Russ, Frederick A. - In: Decision sciences : DS 7 (1976) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10002624649