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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Werbung
13,886
Advertising
9,825
Verbraucherschutz
5,596
Consumer protection
3,896
Werbewirkung
3,823
Advertising effects
3,769
Konsumentenverhalten
3,633
Consumer behaviour
3,619
Online-Marketing
1,823
Internet marketing
1,816
Deutschland
1,659
Theorie
1,619
Theory
1,584
USA
1,414
United States
1,212
EU-Staaten
1,037
EU countries
1,029
Germany
974
Marketing
827
Markenführung
743
Brand management
739
Marketingmanagement
653
advertising
651
Marketing management
634
Social Web
582
Social web
581
Wettbewerb
520
Preismanagement
493
Pricing strategy
493
Regulierung
486
Regulation
465
Markenimage
454
Markenartikel
443
Brand image
442
Großbritannien
433
Competition
401
Brand
354
Zielgruppe
352
Welt
349
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Free
1
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Book / Working Paper
451
Article
389
Type of publication (narrower categories)
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Konferenzschrift
6
Hochschulschrift
5
Aufsatzsammlung
2
Festschrift
1
Lehrbuch
1
Mikroform
1
Ratgeber
1
Textbook
1
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1
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Undetermined
534
English
290
German
16
French
1
Author
All
Nader, Ralph
8
Barksdale, Hiram C.
5
Cohen, Dorothy
5
Scanlon, Paul D.
5
Aaker, David A.
4
Epstein, Samuel S.
4
Greyser, Stephen A.
4
Grundy, Richard D.
4
Jones, Mary Gardiner
4
McGuire, E. Patrick
4
Peltzman, Sam
4
Peterson, Esther
4
Andreasen, Alan R.
3
Bogart, Leo
3
Day, George S.
3
Ferrell, O. C.
3
Gaedeke, Ralph M.
3
Herrmann, Robert O.
3
Padberg, D. I.
3
Russ, Frederick A.
3
Sethi, S. Prakash
3
Weilbacher, William M.
3
Anderson, Rolph E.
2
Asch, Peter
2
Bailey, Earl L.
2
Bardach, Eugene
2
Beales, Howard
2
Becker, Helmut
2
Berkman, Harold W.
2
Berry, Leonard L.
2
Best, Arthur
2
Bloom, Paul N.
2
Borden, Neil H.
2
Britt, Steuart Henderson
2
Brush, Brian C.
2
Bucklin, Louis P.
2
Busch, Paul
2
Cady, John F.
2
Calder, Bobby J.
2
Carper, Jean
2
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Federal Trade Commission
11
American Enterprise Institute for Public Policy Research
6
United States / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee for Consumers
6
U.S. Senate
5
United States / Congress / Senate / Committee on Commerce / Consumer Subcommittee
4
American Marketing Association
3
U. S. Senate
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
American Management Association
2
Committee on Government Operations, House of Representatives
2
Committee on Governmental Affairs, U. S. Senate
2
Consumer Counsel Office
2
Federal Trade Commission Act
2
House of Representatives
2
President's Committee on Consumer Interests
2
Subcommittee for Consumers of the Committee on Commerce, Science, and Transportation, U.S. Senate, 95. Congr., 1. sess.
2
United States / Congress / House / Committee on Government Operations
2
United States / Congress / House / Committee on Interstate and Foreign Commerce / Subcommittee on Commerce and Finance
2
United States / Congress / House / Committee on Interstate and Foreign Commerce / Subcommittee on Consumer Protection and Finance
2
United States / Congress / Senate / Committee on Commerce
2
United States / Congress / Senate / Committee on Government Operations / Subcommittee on Executive Reorganization and Government Research
2
United States / Congress / Senate / Special Committee on Aging
2
United States / Federal Trade Commission
2
ANA-Studie über die Zusammenarbeit zwischen Werbungtreibenden und Werbeagenturen in den USA
1
Agence Européenne d'Informations
1
American Council on Consumer Interests
1
American Home Economics Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Booz, Allen and Hamilton Inc. <New York, NY>
1
Brookings Institution
1
Center for Law and Social Policy
1
Center for Study of Responsive Law
1
Center for Study of Responsive Law <Washington, DC>
1
Chamber of Commerce of the United States
1
Colorado State College
1
Columbia University
1
Commission to Study
1
Committee on Advertising
1
Committee on Antitrust Law, Chicago Bar Association
1
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Journal of marketing
32
Journal of consumer affairs : official publication of the American Council on Consumer Interests
22
Antitrust law & economics review
21
California management review
17
Serial
16
Harvard business review : HBR
9
The journal of law & economics
9
Journal of marketing research : JMR
8
Journal of retailing
8
MSU business topics
8
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
8
Journal of advertising research
7
Business horizons
6
Southern economic journal
6
The Conference Board record : reporting to management on business affairs
6
Harvard journal on legislation
5
Michigan law review
5
AEI studies
4
Consumer health and product hazards : chemicals, electronic products, radiation
4
Consumer health and product hazards : cosmetics and drugs pesticides, food additives
4
Consumerism : a new force in society : Proceedings of a conference cosponsored by the College of Commerce and Business Administration of the Univ. of Illinois at Urbana Champaign and the James S. Kemper Foundation of Chicago
4
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
4
The American economic review
4
Zeitschrift für Verbraucherpolitik : ZVP
4
A Century of Marketing
3
A century of marketing
3
Benefit-cost analyses of social regulation : case studies from the Council on Wage and Price Stability
3
Business review
3
Conference Board report
3
Economic inquiry : journal of the Western Economic Association International
3
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
3
Journal of contemporary business
3
Journal of economic issues : jei
3
Journal of political economy
3
Public utilities fortnightly : the magazine presenting information and views on major policy issues affecting utilities
3
Social regulation : strategies for reform
3
State Government : journal of state affairs
3
The Conference Board record
3
The journal of business : B
3
The review of economics and statistics
3
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ECONIS (ZBW)
839
EconStor
1
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1
Public policy issues in marketing
Ferrell, O. C.
(
contributor
);
LaGarce, Raymond
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000326698
Saved in:
2
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
Saved in:
3
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
4
Advertising and the public interest : a round table held on June 10, 1976, and sponsored by the American Enterprise Institute for Public Policy Research, Washington, D.C
Daly, John Charles
(
contributor
); …
-
1976
Persistent link: https://www.econbiz.de/10000653934
Saved in:
5
Basic problems in marketing management
Greif, Edwin Charles
-
1967
Persistent link: https://www.econbiz.de/10000566754
Saved in:
6
The information seekers an international study of consumer information advertising image
Thorelli, Hans B.
;
Becker, Helmut
;
Engledow, Jack
-
1975
Persistent link: https://www.econbiz.de/10000042243
Saved in:
7
Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973
Divita, S. F.
(
ed.
)
-
1974
Persistent link: https://www.econbiz.de/10000051855
Saved in:
8
Principles of advertising
Wirsig, Woodrow
(
contributor
)
-
1963
Persistent link: https://www.econbiz.de/10003153254
Saved in:
9
Corporate policies and procedures on advertising & promotion
1972
Persistent link: https://www.econbiz.de/10003107566
Saved in:
10
Advertising 1972 : Hearings, Ninety-second Congress, second session, on S. 1461, to require the furnishing of documentation of claims concerning safety, performance, efficacy, char...
United States / Congress / Senate / Committee on Commerce
-
1972
Persistent link: https://www.econbiz.de/10001709328
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