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~subject:"Vereinigte Staaten"
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Wie nützt die Werbung dem Verb...
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Vereinigte Staaten
Werbung
13,854
Advertising
9,788
Verbraucher
5,489
Werbewirkung
3,797
Advertising effects
3,741
Konsumentenverhalten
3,516
Consumer behaviour
3,506
Theorie
1,805
Online-Marketing
1,803
Internet marketing
1,794
Theory
1,754
Deutschland
1,411
Consumers
1,236
USA
1,175
Marketing
979
United States
933
Markenführung
773
Brand management
769
Marktforschung
732
Marketingmanagement
714
Marketing management
693
Germany
652
advertising
648
Social Web
584
Social web
583
Markenartikel
573
Preismanagement
505
Pricing strategy
502
Markenimage
471
Brand image
455
Wettbewerb
444
Verbraucherverhalten
423
Brand
380
Wirtschaftliches Verhalten
379
Zielgruppe
367
Großbritannien
353
Target group
349
Werbepsychologie
320
Competition
318
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1
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Mikroform
18
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12
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7
Arbeitspapier
6
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6
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13
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Katona, George
13
Sturdivant, Frederick D.
8
Ferber, Robert
7
Jorgenson, Dale W.
7
Andreasen, Alan R.
6
Robertson, Thomas S.
6
Aaker, David A.
5
Darden, William R.
5
Stoker, Thomas M.
5
Becker, Helmut
4
Berkman, Harold W.
4
Berry, Leonard L.
4
Blackwell, Roger D.
4
Block, Carl E.
4
Bucklin, Louis P.
4
Dardis, Rachel
4
Engel, James F.
4
Granbois, Donald H.
4
Jones, Mary Gardiner
4
Juster, F. Thomas
4
Moschis, George P.
4
Scanlon, Paul D.
4
Sethi, S. Prakash
4
Sheth, Jagdish N.
4
Strümpel, Burkhard
4
Weilbacher, William M.
4
Blattberg, Robert C.
3
Boone, Louis E.
3
Britt, Steuart Henderson
3
Carman, James M.
3
Cunningham, Isabella C. M.
3
Cunningham, Scott M.
3
Cunningham, William H.
3
Curtin, Richard T.
3
Day, George S.
3
Ferrell, O. C.
3
Gainsbrugh, Martin R.
3
Gilson, Christopher C.
3
Green, Robert T.
3
Hamermesh, Daniel S.
3
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American Marketing Association
5
Federal Trade Commission
4
American Enterprise Institute for Public Policy Research
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Marketing Science Institute
2
United States / Congress / House / Committee on Interstate and Foreign Commerce
2
ANA-Studie über die Zusammenarbeit zwischen Werbungtreibenden und Werbeagenturen in den USA
1
Advertising Research Foundation
1
Agricultural Experiment Station, Clemson University
1
American Economic Association
1
American Home Economics Association
1
American Importers Association
1
American association of Advertising Agencies
1
Arthur D. Little, Inc
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of National Advertisers
1
Association of Reserve City Bankers
1
Atlanta University Center
1
Booz, Allen and Hamilton Inc. <New York, NY>
1
Brookings Institution
1
Center for Study of Responsive Law <Washington, DC>
1
Columbia University / Bureau of Applied Social Research
1
Committe on Measurement of Opinion, Attitudes and Consumer Wants of the National Research Council and the Social Science Research Council
1
Committee on Advertising
1
Conference Board
1
Consumer Education Study, National Association of Secondary-School Principals
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State Univesity, Cornell University
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Department of Agriculture
1
Fortune
1
Governor
1
Graduate School Of Business Administration
1
Illionis univ. at Urbana-Champaign
1
Iowa State University / Center for Agricultural and Economic Adjustment
1
Joint Center for Community Studies
1
Law in American Society Foundation, inc.
1
Marketing Science Institute <Cambridge, Mass.>
1
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Journal of marketing research : JMR
46
Journal of retailing
43
Journal of marketing
35
Journal of consumer affairs : official publication of the American Council on Consumer Interests
21
Journal of advertising research
13
Journal of business research : JBR
13
California management review
11
The journal of business : B
11
Antitrust law & economics review
10
Business horizons
9
The review of economics and statistics
9
Southern economic journal
8
Harvard business review : HBR
7
Brookings papers on economic activity : BPEA
6
Journal of political economy
6
MSU business topics
6
The Conference Board record
6
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
5
Surveys of consumers : contributions to behavioral economics
5
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
5
The consumer and the health care system : social and managerial perspectives
5
Economic geography
4
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
4
Marketing update : dynamic marketing readings
4
R / Rand Corporation
4
Review of business and economic research : RBER ; a publication of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
4
Social science quarterly
4
The conserver society
4
The culture of consumption : critical essays in American history, 1880 - 1980
4
1980 agricultural outlook : papers presented at the Agricultural Outlook Conference
3
A Century of Marketing
3
A century of marketing
3
Advances in the economics of energy and resources : a research annual
3
Akron business and economic review
3
Bankers' magazine
3
Business record / The Conference Board
3
Business review
3
Current history : a journal of contemporary world affairs
3
Discussion paper series / Harvard Institute of Economic Research
3
Discussion papers / Wissenschaftszentrum Berlin, Internationales Institut für Umwelt und Gesellschaft : IIUG-dp
3
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ECONIS (ZBW)
1,001
EconStor
1
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1
The Black consumer : dimensions of behavior and strategy
Joyce, George
(
compiler
);
Govoni, Norman A. P.
(
contributor
)
-
1971
-
[1st ed.]
Persistent link: https://www.econbiz.de/10000548120
Saved in:
2
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
Saved in:
3
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
4
The information seekers an international study of consumer information advertising image
Thorelli, Hans B.
;
Becker, Helmut
;
Engledow, Jack
-
1975
Persistent link: https://www.econbiz.de/10000042243
Saved in:
5
Behavioral and management science in marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
Saved in:
6
Personality research in marketing : a bibliography
Twedt, Dik Warren
(
ed.
)
-
1977
Persistent link: https://www.econbiz.de/10000050848
Saved in:
7
Readings : marketing and society
Gist, Ronald R.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10003238300
Saved in:
8
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1973
-
3. ed
Persistent link: https://www.econbiz.de/10002306971
Saved in:
9
The cognitive processes mediating acceptance of advertising
Wright, Peter L.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003014555
Saved in:
10
A comparison of the advertising and sales force role for industrial and consumer activities respectively
Catry, Bernard
-
1977
Persistent link: https://www.econbiz.de/10001986855
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