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Fit products and channels to your markets
Weigand, Robert E. - In: Harvard business review : HBR 55 (1977) 1, pp. 95-105
Persistent link: https://www.econbiz.de/10002983458
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The problems of managing reciprocity
Weigand, Robert E. - In: California management review 16 (1973) 1, pp. 40-48
Persistent link: https://www.econbiz.de/10002983484
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Selling Soviet buyers
Weigand, Robert E. - In: MSU business topics 24 (1976) 2, pp. 15-21
Persistent link: https://www.econbiz.de/10002983488
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Why studying the purchasing agent is not enough
Weigand, Robert E. - In: Journal of marketing 32 (1968) 1, pp. 41-45
Persistent link: https://www.econbiz.de/10002983493
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Arbitration in the marketing channel
Weigand, Robert E.; Wasson, Hilda C. - In: Business horizons 17 (1974) 5, pp. 39-47
Persistent link: https://www.econbiz.de/10002983420