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Advertising in the professions : the critical issues
Bloom, Paul N. - In: Journal of marketing 41 (1977) 3, pp. 103-110
Persistent link: https://www.econbiz.de/10001932963
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Consumer education : marketers take heed
Bloom, Paul N.; Silver, Mark J. - In: Harvard business review : HBR 54 (1976) 1, pp. 23-36, 40-42 [u.a.]
Persistent link: https://www.econbiz.de/10001932971
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Emergence of anti-industrialism
Bloom, Paul N.; Stern, Louis W. - In: Business horizons 19 (1976) 5, pp. 87-93
Persistent link: https://www.econbiz.de/10001932975
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The maturing of consumerism
Bloom, Paul N.; Greyser, Stephen A. - In: Harvard business review : HBR 59 (1981) 6, pp. 130-139
Persistent link: https://www.econbiz.de/10001932990
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Harvard business review : HBR 53 (1975) 6, pp. 63-72
Persistent link: https://www.econbiz.de/10001933008