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As media change, how will advertising?
Bogart, Leo - In: Journal of advertising research 13 (1973) 5, pp. 25-29
Persistent link: https://www.econbiz.de/10001932567
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Changing news interests and the news media
Bogart, Leo - In: Public opinion quarterly : journal of the American … 32 (1968/1969) 4, pp. 560-574
Persistent link: https://www.econbiz.de/10001932578
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Customers, not ʺconsumersʺ
Bogart, Leo - In: The Conference Board record : reporting to management … 9 (1972) 5, pp. 34
Persistent link: https://www.econbiz.de/10001933114
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The future of retailing
Bogart, Leo - In: Harvard business review : HBR 51 (1973) 6, pp. 16-20, 25-28
Persistent link: https://www.econbiz.de/10001933126
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How to get more of marketing research
Bogart, Leo - In: Harvard business review : HBR 34 (1956) 1, pp. 74-84
Persistent link: https://www.econbiz.de/10001933184
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Inside marketing research
Bogart, Leo - In: Public opinion quarterly : journal of the American … 27 (1963) 4, pp. 5662-577
Persistent link: https://www.econbiz.de/10001933195
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Is all this advertising necessary?
Bogart, Leo - In: Journal of advertising research 18 (1978) 5, pp. 17-26
Persistent link: https://www.econbiz.de/10001933202
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Is it time discard the audience concept?
Bogart, Leo - In: Journal of marketing 30 (1966) 1, pp. 47-54
Persistent link: https://www.econbiz.de/10001933211
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The marketer as a radical
Bogart, Leo - In: The Conference Board record 5 (1968) 10, pp. 20-25
Persistent link: https://www.econbiz.de/10001933238
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The marketing of public goods
Bogart, Leo - In: The Conference Board record : reporting to management … 12 (1975) 11, pp. 20-25
Persistent link: https://www.econbiz.de/10001933247