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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Marktforschung
22
Marketing
14
Marketing management
10
Marketingmanagement
10
International marketing
9
Market research
8
Marketing theory
8
Marketingtheorie
8
Consumer behaviour
7
Internationales Marketing
7
Market segmentation
7
Werbung
7
Absatzpolitik
6
Advertising
6
Konsumentenverhalten
6
Marktsegmentierung
6
Theorie
6
Theory
6
Verbraucher
6
Betriebsmaterialwirtschaft
4
Business network
4
Mathematisches Modell
4
Paul E. Green
4
Produktgestaltung
4
Produktmanagement
4
Scientific method
4
Unternehmensnetzwerk
4
Wissenschaftliche Methode
4
Absatztheorie
3
Betriebsplanung
3
Conjoint analysis
3
Conjoint-Analyse
3
Entscheidung
3
Innovation
3
Organizational behaviour
3
Product management
3
Produktinnovation
3
Verhalten in Organisationen
3
Absatz
2
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Article
8
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4
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1
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9
English
3
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Wind, Yoram
12
Carmone, Frank J.
1
Dalbey, Homer M.
1
Denny, Joseph
1
Douglas, Susan P.
1
Goldhar, Joel D.
1
Grashof, John F.
1
Green, Paul E.
1
Greenberg, Marshall G.
1
Gross, Irwin
1
Nicosia, Francesco M.
1
Robertson, Thomas S.
1
Robinson, Patrick J.
1
Spitz, Lawrence K.
1
Webster jr., Frederick E.
1
Wind, Yoram J.
1
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American Marketing Association
1
Marketing Science Institute
1
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Journal of marketing
2
Addison-Wesley series in marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
1
Marketing Science Institute. Series of books
1
Operations research
1
Readings in the management of innovation
1
Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
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ECONIS (ZBW)
12
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1
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
2
Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
Saved in:
3
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram J.
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
4
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
Saved in:
5
Analytical approach to marketing decisions in health-care organizations
Wind, Yoram
;
Spitz, Lawrence K.
- In:
Operations research
24
(
1976
)
5
,
pp. 973-990
Persistent link: https://www.econbiz.de/10003012177
Saved in:
6
Market-based guidelines for design of industrial products : a new application of conjoint analysis to scientific and technical information (STI) services
Wind, Yoram
;
Grashof, John F.
;
Goldhar, Joel D.
- In:
Readings in the management of innovation
,
(pp. 394-408)
.
1982
Persistent link: https://www.econbiz.de/10003012410
Saved in:
7
Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
Saved in:
8
Marketing strategy : new directions for theory and research
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of marketing
47
(
1983
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003012476
Saved in:
9
Multivariate analysis of variance in research on the effectiveness of TV commercials
Wind, Yoram
;
Denny, Joseph
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 136-142
Persistent link: https://www.econbiz.de/10003012503
Saved in:
10
Consumer evaluation of discount cards
Green, Paul E.
;
Carmone, Frank J.
;
Wind, Yoram
- In:
Journal of retailing
49
(
1973/74
)
1
,
pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
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