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Marketing research
Peterson, Robert A. - 1982
Persistent link: https://www.econbiz.de/10000055155
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Trends in consumer behavior research
Peterson, Robert A. - 1977
Persistent link: https://www.econbiz.de/10000572970
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Innovation diffusion in a dynamic potential adopter population
Mahajan, Vijay; Peterson, Robert A. - In: Management science : journal of the Institute for … 24 (1978), pp. 1589-1597
Persistent link: https://www.econbiz.de/10002414872
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Spread of marketing innovations in a service industry
Peterson, Robert A.; Rudelius, William; Wood, Glenn L. - In: The journal of business : B 45 (1972) 4, pp. 485-496
Persistent link: https://www.econbiz.de/10002663783