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The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]
Scott, Walter Dill - 1978 - 5. ed.; [Nachdr. d. Ausg.] Boston 1913
Persistent link: https://www.econbiz.de/10002786612
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Trademarks in advertising and selling
1966
Persistent link: https://www.econbiz.de/10003255260
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Advertising : a behavioral approach for managers
Faison, Edmund W. J. - 1980
Persistent link: https://www.econbiz.de/10013490005
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising
Norris, James S. - 1984 - 3. ed
Persistent link: https://www.econbiz.de/10000065888
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Advertising
Norris, James S. - 1980 - 2. ed
Persistent link: https://www.econbiz.de/10000048782
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Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I. - 1985
Persistent link: https://www.econbiz.de/10000087995
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Advertising
Longman, Kenneth A. - 1971
Persistent link: https://www.econbiz.de/10000576373
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Advertising
Weilbacher, William M. - 1979
Persistent link: https://www.econbiz.de/10013467499
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Advertising
Runyon, Kenneth E. - 1984 - 2nd ed
Persistent link: https://www.econbiz.de/10013502959