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Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.; Ohlsson, Ragnar; Tännsjö, Torbjörn - 1978
Persistent link: https://www.econbiz.de/10000558937
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Advertising
Norris, James S. - 1984 - 3. ed
Persistent link: https://www.econbiz.de/10000065888
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Advertising
Norris, James S. - 1980 - 2. ed
Persistent link: https://www.econbiz.de/10000048782
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Causes of irritation in advertising
Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris - 1969
Persistent link: https://www.econbiz.de/10002004965
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Advertising
Longman, Kenneth A. - 1971
Persistent link: https://www.econbiz.de/10000576373
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Advertising
Weilbacher, William M. - 1979
Persistent link: https://www.econbiz.de/10013467499
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Advertising
Runyon, Kenneth E. - 1984 - 2nd ed
Persistent link: https://www.econbiz.de/10013502959