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The changing role of the product manager in consumer goods companies
Buell, Victor P. - In: Journal of marketing 39 (1975) 3, pp. 3-11
Persistent link: https://www.econbiz.de/10001965963
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Door-to-door selling
Buell, Victor P. - In: Harvard business review : HBR 32 (1954) 3, pp. 113-123
Persistent link: https://www.econbiz.de/10001965984
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Where advertising decisions should be made
Buell, Victor P. - In: Journal of advertising research 15 (1975) 3, pp. 7-12
Persistent link: https://www.econbiz.de/10001966004
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How to study foreign markets
Buell, Victor P. - In: Journal of marketing 23 (1958) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10001966009
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The British approach to improving advertising standards and practice : a comparison with the United States experience
Buell, Victor P. - 1977
Persistent link: https://www.econbiz.de/10001965956