//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Vergleich"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
L' impact de la publicité sur...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Vergleich
Frankreich
80,000
France
44,114
Werbung
13,854
Deutschland
11,858
Advertising
11,323
Germany
8,861
Großbritannien
8,715
United Kingdom
6,902
USA
5,587
United States
4,931
Theorie
4,432
Italien
4,425
Theory
4,326
Consumer behaviour
4,317
Konsumentenverhalten
4,208
Werbewirkung
4,167
Advertising effects
4,094
Italy
3,535
Smoking
3,215
Rauchen
3,148
Schätzung
2,632
EU-Staaten
2,543
EU countries
2,510
Estimation
2,471
Niederlande
2,372
Japan
2,169
Comparison
2,148
Spanien
2,117
Wirtschaftspsychologie
1,920
Internet marketing
1,910
Online-Marketing
1,910
Spain
1,892
Netherlands
1,840
Geschichte
1,702
Economic psychology
1,669
Belgien
1,534
Welt
1,445
Schweden
1,430
World
1,422
more ...
less ...
Online availability
All
Free
664
Undetermined
227
Type of publication
All
Book / Working Paper
1,326
Article
932
Type of publication (narrower categories)
All
Article in journal
670
Aufsatz in Zeitschrift
670
Graue Literatur
493
Non-commercial literature
493
Working Paper
432
Arbeitspapier
366
Aufsatz im Buch
239
Book section
239
Hochschulschrift
162
Thesis
124
Collection of articles of several authors
88
Sammelwerk
88
Aufsatzsammlung
59
Advisory report
28
Gutachten
28
Amtsdruckschrift
26
Government document
26
Konferenzschrift
26
Bibliografie enthalten
23
Bibliography included
23
Case study
19
Fallstudie
19
Research Report
17
Conference proceedings
15
Reprint
10
Article
9
Forschungsbericht
8
Conference paper
6
Konferenzbeitrag
6
Lehrbuch
6
Statistik
6
Collection of articles written by one author
5
Sammlung
5
Statistics
5
Textbook
5
Bibliografie
4
Mehrbändiges Werk
4
Multi-volume publication
4
Rezension
4
Elektronischer Datenträger
3
more ...
less ...
Language
All
English
1,499
German
450
French
285
Italian
12
Dutch
4
Russian
4
Hungarian
3
Danish
2
Spanish
2
Undetermined
2
Bulgarian
1
Polish
1
more ...
less ...
Author
All
Mairesse, Jacques
29
Lauer, Charlotte
20
Kramarz, Francis
16
Moog, Stefan
12
Raffelhüschen, Bernd
12
Cette, Gilbert
11
Margolis, David N.
11
Bryson, Alex
10
Fougère, Denis
10
Piketty, Thomas
10
Dobbelaere, Sabien
9
Forth, John
9
Fullerton, Don
9
Kocoglu, Yusuf
9
Sarkar, Prabirjit
9
Allen, Franklin
8
Cahuc, Pierre
8
Damijan, Jože P.
8
Dubois, Pierre
8
Eichhorst, Werner
8
Gobillon, Laurent
8
Griffith, Rachel
8
Görg, Holger
8
Hagist, Christian
8
Haller, Stefanie
8
Kaitila, Ville
8
Maliranta, Mika
8
Saez, Emmanuel
8
Schwager, Robert
8
Spaliara, Marina-Eliza
8
Temouri, Yama
8
Wagner, Joachim
8
Amossé, Thomas
7
Anxo, Dominique
7
Bloom, Nicholas
7
Elschner, Christina
7
Erhel, Christine
7
Gadrey, Jean
7
Geis, Wido
7
Lauterbach, Rodolfo
7
more ...
less ...
Institution
All
National Bureau of Economic Research
26
Zentrum für Europäische Wirtschaftsforschung
5
National Institute of Economic and Social Research
4
Ifo-Institut für Wirtschaftsforschung
3
Nomos Verlagsgesellschaft
3
Springer Fachmedien Wiesbaden
3
Centre for Economic Performance
2
Centre for Growth and Business Cycle Research <Manchester>
2
Direktorenkonferenz der Landesmedienanstalten
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Frankreich / Commissariat Général du Plan
2
Frankreich / Conseil d'Analyse Economique
2
Frankreich / Mission Interministérielle Recherche-Expérimentation
2
Frankreich / Office parlementaire d'évaluation des choix scientifiques et technologiques
2
Ifo Institut
2
Maxwell Graduate School of Citizenship and Public Affairs
2
OECD
2
Sonderforschungsbereich 597 "Staatlichkeit im Wandel"
2
The Wharton Financial Institutions Center
2
USA / General Accounting Office
2
Verband Deutscher Rentenversicherungsträger
2
Verlag Dr. Kovač
2
Wissenschaftszentrum Berlin für Sozialforschung
2
AGF, Anglo-German Foundation
1
ARL - Akademie für Raumentwicklung in der Leibniz-Gemeinschaft
1
Académie des Sciences Morales et Politiques <Paris>
1
Albert-Ludwigs-Universität Freiburg
1
Albert-Ludwigs-Universität Freiburg / Frankreich-Zentrum
1
Arbeitsmarktservice Österreich
1
Arbeitsrechtliches Gespräch <5, 1997, Frankfurt, Main>
1
Associated European Energy Consultants
1
Associated European Energy Consultants - Eine Europäische Wirtschaftliche Interessenvereinigung
1
Association France Grande-Bretagne
1
BIPE
1
Babson College
1
Banque de France
1
Bergische Universität Wuppertal
1
British Travel Educational Trust
1
Bucerius Law School
1
Bureau of International Labor Affairs
1
more ...
less ...
Published in...
All
Economie et statistique
36
Discussion paper series / IZA
29
NBER working paper series
25
Working paper / National Bureau of Economic Research, Inc.
25
NBER Working Paper
23
Discussion paper / Centre for Economic Policy Research
22
IZA Discussion Papers
20
IZA Discussion Paper
18
La revue de l'IRES
17
Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations
13
Discussion paper
11
Revue économique : revue bimestrielle
11
SpringerLink / Bücher
11
International journal of advertising : the quarterly review of marketing communications
10
Europäische Hochschulschriften / 5
9
Research
9
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
9
Comparative workplace employment relations : an analysis of practice in Britain and France
8
Journal of business research : JBR
8
Revue de l'OFCE
8
Revue française d'économie : RFE
8
ZEW Discussion Papers
8
ZEW discussion papers
8
Banque de France Working Paper
7
CESifo working papers
7
The international journal of human resource management
7
Working paper
7
ifo Forschungsberichte
7
Annals of economics and statistics
6
Argumente zu Marktwirtschaft und Politik
6
Document de travail / Centre d'Etudes de l'Emploi
6
European journal of industrial relations
6
IMF working papers
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
The European journal of health economics : HEPAC ; health economics in prevention and care
6
Working paper / Centre for Business Research, University of Cambridge
6
CESifo Working Paper
5
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
5
Discussion papers / National Institute of Economic and Social Research
5
Document de travail
5
more ...
less ...
Source
All
ECONIS (ZBW)
2,153
EconStor
93
USB Cologne (EcoSocSci)
5
RePEc
4
USB Cologne (business full texts)
1
ArchiDok
1
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
2,258
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of nudity in advertisements : comparison of the first results from Spain,
France
and the Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 41-49)
.
2007
Persistent link: https://www.econbiz.de/10003628077
Saved in:
2
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed
advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
3
Assertive environmental
advertising
and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
4
Vergleichende empirische Untersuchung zur Qualität von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaften 2006 und 1998
Nufer, Gerd
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 231-240)
.
2007
Persistent link: https://www.econbiz.de/10003735269
Saved in:
5
Consumer acceptance of an SMS-assisted
smoking
cessation intervention : a multicountry study
Andrews, Lynda
;
Cacho-Elizondo, Silvia
;
Drennan, Judy
; …
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009745224
Saved in:
6
A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
Saved in:
7
The role of retail
advertising
from a consumer's point of view : a comparison between Germany and
France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
8
Impact of nudity in advertisements : comparison of the first results from Spain,
France
and the Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
;
Kettnerová, Jana
- In:
Business strategies for economies in transition : book …
,
(pp. 184-198)
.
2008
Persistent link: https://www.econbiz.de/10003795520
Saved in:
9
The attitude toward
advertising
in general and attitude toward specific ads : is it the same influence whatever the countries?
Dianoux, Christian
;
Linhart, Zdenek
- In:
Proceedings of the 20th Annual Conference on Marketing …
,
(pp. 15-23)
.
2012
Persistent link: https://www.econbiz.de/10009731036
Saved in:
10
The control of "sex in
advertising
" in
France
Boddewyn, Jean J.
;
Loubradou, Esther
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 220-225
Persistent link: https://www.econbiz.de/10009405006
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->