Similar Search Results

Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria

Liu, Chia-Ling; Sinkovics, Rudolf R.; Pezderka, Noemi; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 21-32

Persistent link: https://www.econbiz.de/10009490139

Comparative AdvertisingLessons Learned after Deregulation in Germany

Rennhak, Carsten; Bakay, Zoltán; Strassner, Stefan - Munich Business School - 2004

Comparative advertising has been permitted in Germany in 2000. So far, advertisingpractitioners and researchers have neither reached a consensus on its effectiveness noron its usefulness for corporate communication. The authors conducted two studies: Oneto capture the opinions of advertisers on...

Persistent link: https://www.econbiz.de/10005869502

Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen

Kuhlmann, Jan - 2008

Persistent link: https://www.econbiz.de/10003725674

Die Zukunft der Werbung im Ländervergleich

Siegert, Gabriele; Mellmann, Ulrike; Thomas, Nathan - In: Werbung im internationalen Vergleich : Zustand und …, (pp. 249-263). 2009

Persistent link: https://www.econbiz.de/10003788937

The role of retail advertising from a consumer's point of view : a comparison between Germany and France

Purper, Guido; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 153-160). 2005

Persistent link: https://www.econbiz.de/10003353794

The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers

Zhang, Jing - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 63-81

Persistent link: https://www.econbiz.de/10003833477

An examination of the visual element used in generic message advertisements : a comparison of goods and services

Clow, Kenneth E.; James, Karen E.; Kranenburg, Kristine E. - In: Services marketing quarterly 30 (2009) 1, pp. 69-84

Persistent link: https://www.econbiz.de/10003839175

Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic

Dianoux, Christian; Linhart, Zdenek; Kettnerová, Jana - In: Business strategies for economies in transition : book …, (pp. 184-198). 2008

Persistent link: https://www.econbiz.de/10003795520

Perceptions of offensive advertising elements : a China-US comparison

Waller, David S.; Christy, Timothy P.; Fam, Kim Shyan - In: Journal of East-West business 14 (2008) 3/4, pp. 325-343

Persistent link: https://www.econbiz.de/10003808503

The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany

Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11

Persistent link: https://www.econbiz.de/10003849794

1
2
3
4
5
6
7
8
9
10
Next
Last