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Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta - 1998
Persistent link: https://www.econbiz.de/10001355524
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Culture and pro-environmental consumer bahavior : proposal of an integrative model
Müller, Stefan; Wünschmann, Stefan; Wittig, Katja; … - 2006
Persistent link: https://www.econbiz.de/10003687216
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Eine explorative Studie des chinesischen Bio-Konsums : Megatrend: Nachhaltiger Konsum - eine vergleichende Betrachtung mit Deutschland
Yang, Xiling - 2015
This paper presents the results of a doctoral study within the program “Biodiversity and Society” of the Graduate School of Social Sciences at the Georg-August University, Göttingen. Food safety and organic consumption are key concepts of the study, focussing on the current situation in the...
Persistent link: https://www.econbiz.de/10011406830
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How global are global brands? : an empirical brand equity analysis
Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - 2010
" are not perceived the same way in Germany and Mexico. As a consequence, brand management using standardized marketing … consumers call these brands "global" and centralized marketing departments manage these brands globally - are these "global … school) in Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and …
Persistent link: https://www.econbiz.de/10010357158
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Gruppenvergleiche bei hypothetischen Konstrukten : die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
Temme, Dirk (contributor); Hildebrandt, Lutz (contributor) - 2008
Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...
Persistent link: https://www.econbiz.de/10003727528
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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Emotionalisierung von Marken : inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das Konsumentenverhalten
Freundt, Tjark Christian - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003301714
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The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian - 2015
Persistent link: https://www.econbiz.de/10011309230