This chapter for the Cambridge Handbook on Comparative and International Trademark Law compares the doctrinal strategies deployed by the European Union and United States to serving the anti-misappropriation impulse in trademark law. While the EU's enforcement regime openly embraces...

Intangible assets are intrinsically difficult to evaluate and compare, and this is a major source of their differential value. Due to their immaterial nature, they are frequently negotiated within multinational groups, so becoming sensitive to transfer pricing issues. OECD guidelines address the...