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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
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Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.; Cha, Jiyoung - In: JMM : the international journal on media management 9 (2007) 4, pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
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Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.; McAlister, Leigh; Sinha, Shameek - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
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Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
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The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun; Cho, Chang-Hoan; Kwon, Hyuck Joon - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 382-398
Persistent link: https://www.econbiz.de/10003745624
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Personal Brand Creation in the Digital Age : Theory, Research and Practice
Grzesiak, Mateusz - 2018
provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area …
Persistent link: https://www.econbiz.de/10012396418
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
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Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno; Merenheimo, Petra - In: Driving innovation and business success in the digital …, (pp. 137-157). 2017
Persistent link: https://www.econbiz.de/10011606467