Strategy tools are widely used in the practice of strategic management to yield a good solution with an acceptable problem-solving effort. This paper presents results of an experimental research project that assesses the practical effectiveness of a theory-based decision-making tool, the...

The link between longevity and values has been pointed out by several authors, who have underlined values as an important factor for supporting a long-term vision, as well as a source of competitive advantage based on using values as specific company resources. Nevertheless, not many empirical...