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Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
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Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: Social and environmental issues in advertising, (pp. 93-105). 2017
Persistent link: https://www.econbiz.de/10011591385
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Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin; Baek, Tae Hyun; Yoon, Sukki; Oh, Sangdo; … - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
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Do negative consumption experiences hurt manufacturers or retailers? : the influence of reasoning style on consumer blame attributions and purchase intention
Yoon, Sukki - In: Psychology & marketing 30 (2013) 7, pp. 555-565
Persistent link: https://www.econbiz.de/10009778566
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Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki; Lalwani, Ashok K.; Vargas, Patrick T.; … - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10012483553