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Vergleich
USA
330,191
United States
291,618
Theorie
42,211
Theory
41,624
Schätzung
17,069
Estimation
16,258
Werbung
13,843
Deutschland
13,680
Online-Marketing
13,119
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13,004
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12,207
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12,125
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11,611
Advertising
11,312
Germany
11,173
EU-Staaten
9,985
Japan
9,978
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9,954
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9,567
Vereinigte Staaten
8,812
Geldpolitik
8,390
Monetary policy
7,999
Werbewirkung
7,984
Welt
7,863
Advertising effects
7,758
World
7,642
Börsenkurs
7,319
Kanada
7,218
Share price
7,185
Comparison
7,162
Wirkungsanalyse
6,783
Canada
6,696
Impact assessment
6,577
Social Web
6,522
Social web
6,512
Konjunktur
6,047
Business cycle
5,731
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5,444
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5,295
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11
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766
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408
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333
Collection of articles of several authors
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71
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68
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59
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55
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53
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Smith, James P.
41
Banks, James
36
Peichl, Andreas
34
Burkhauser, Richard V.
28
Smeeding, Timothy M.
28
Freeman, Richard B.
25
Schettkat, Ronald
25
Alesina, Alberto
24
Woessmann, Ludger
22
Glaeser, Edward L.
19
Gordon, Robert J.
19
Inklaar, Robert
19
Baldwin, John R.
17
Raffelhüschen, Bernd
17
Blundell, Richard W.
16
Fairlie, Robert W.
16
Fuest, Clemens
16
Henrekson, Magnus
16
Jäntti, Markus
16
Mairesse, Jacques
16
Wolff, Edward N.
16
Ark, Bart van
15
Bloom, Nicholas
15
Dolls, Mathias
15
Lemieux, Thomas
15
Lergetporer, Philipp
15
Werner, Katharina
15
Börsch-Supan, Axel
14
Kapteyn, Arie
14
O'Mahony, Mary
14
Prescott, Edward C.
14
Timmer, Marcel
14
Bargain, Olivier
13
Schwandt, Hannes
13
Corak, Miles
12
Fritsche, Ulrich
12
Kramarz, Francis
12
Moog, Stefan
12
Puhani, Patrick A.
12
Tang, Jianmin
12
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National Bureau of Economic Research
140
Maxwell Graduate School of Citizenship and Public Affairs
12
Centre for Economic Performance
8
OECD
8
Zentrum für Europäische Wirtschaftsforschung
8
Fraser Institute
7
Friedrich-Schiller-Universität Jena
6
University of British Columbia / Department of Economics
6
Verlag Dr. Kovač
6
Bertelsmann Stiftung
4
National Institute of Economic and Social Research
4
Nomos Verlagsgesellschaft
4
The Wharton Financial Institutions Center
4
Brookings Institution
3
Canadian Tax Foundation
3
Edward Elgar Publishing
3
Fachhochschule Reutlingen / European School of Business
3
Forschungsinstitut zur Zukunft der Arbeit
3
Fraunhofer-Institut für System- und Innovationsforschung
3
Groningen Growth and Development Centre
3
INSEAD
3
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3
Mohr Siebeck GmbH & Co. KG
3
Russell Sage Foundation
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Seyfarth, Shaw, Fairweather and Geraldson <Chicago, Ill.>
3
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W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
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Canadian-American Committee
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Centre for the Management of Environmental Resources
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2
Direktorenkonferenz der Landesmedienanstalten
2
Ekonomiska forskningsinstitutet <Stockholm>
2
European Foundation for the Improvement of Living and Working Conditions
2
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Working paper / National Bureau of Economic Research, Inc.
302
NBER working paper series
135
Discussion paper series / IZA
97
Discussion paper / Centre for Economic Policy Research
93
NBER Working Paper
68
IZA Discussion Papers
55
Journal of business ethics : JOBE
38
The American economic review
33
Working paper
32
Vierteljahrshefte zur Wirtschaftsforschung
30
IZA Discussion Paper
29
CESifo working papers
27
LIS Working Paper Series
26
LIS working paper series
26
Journal of international consumer marketing
24
SpringerLink / Bücher
22
Discussion paper
21
International journal of advertising : the quarterly review of marketing communications
19
Trade between the United States and China, the successor states to the former Soviet Union, ant other title IV countries : quarterly report to the Congress and the Trade Policy Committee
19
USITC publication / US International Trade Commission
19
Wirtschaftsrecht und Wirtschaftspolitik
19
International productivity monitor
17
Ifo-Schnelldienst
16
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
15
Canadian public policy : a journal for the discussion of social and economic policy in Canada
15
Journal of labor economics
15
Working Paper
14
Discussion papers / Deutsches Institut für Wirtschaftsforschung
13
International business and economics research journal
13
Journal of accounting and public policy
13
ZEW discussion papers
13
Applied economics
12
CESifo Forum
12
Faculty & research / Insead : working paper series
12
Monthly labor review : MLR
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Working paper / Centre for Business Research, University of Cambridge
12
Economic policy : a European forum
11
Health affairs : at the intersection of health, health care, and policy
11
Journal of business research : JBR
11
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ECONIS (ZBW)
7,157
EconStor
346
USB Cologne (EcoSocSci)
11
RePEc
8
OLC EcoSci
6
USB Cologne (business full texts)
2
BASE
1
ArchiDok
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date (oldest first)
1
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
2
Native
advertising
credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Saved in:
3
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
4
Media generations and their
advertising
attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
5
Gearing up for mobile
advertising
: a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
6
Online
advertising
effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
Saved in:
7
The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.
;
Griffin, Thomas
;
Paolo, Peter di
; …
- In:
International business and economics research journal
8
(
2009
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
Saved in:
8
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
9
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
10
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous
advertising
differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
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