Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; … - In: Schmalenbach journal of business research : SBUR 75 (2023) 3, pp. 389-414
cross-border online shopping, which is characterized by uncertain benefits, potential losses, and increased vulnerability of …-border online shopping by considering the effects and interactions of motivation, trust, and vulnerability (2), offers a new … vulnerability acts as an obstacle that prevents consumers from cross-border online shopping. However, in interaction with trust …