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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
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Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign
Donovan, Robert J.; Jalleh, Geoffrey; Drane, Catherine - In: Journal of social marketing : JSOCM 14 (2024) 2, pp. 250-263
Persistent link: https://www.econbiz.de/10015061326
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Besser entscheiden : wie Erkenntnisse über menschliches Verhalten das Regierungshandeln effizienter machen
Speich, Mark (contributor); Sunstein, Cass R. (contributor) - 2013
Persistent link: https://www.econbiz.de/10011391003
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Role of religious beliefs in blood donation behavior among the younster in Iran : a theory of planned behavior perspective
Charseatd, Parvaneh - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 250-263
Persistent link: https://www.econbiz.de/10011552189
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Besser entscheiden : wie Erkenntnisse über menschliches Verhalten das Regierungshandeln effizienter machen
Speich, Mark (ed.); Sunstein, Cass R. (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10010475332
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Nudging : a very short guide
Sunstein, Cass R. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 4, pp. 583-588
Persistent link: https://www.econbiz.de/10010480127
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Nudging by Shaming, Shaming by Nudging
Eyal, Nir - 2014
In both developing and developed countries, health ministries closely examine use of so-called nudges to promote … population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the …
Persistent link: https://www.econbiz.de/10013050137
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Designing nudges for the context : Golden coin decals nudge workplace behavior in China
Wu, Sherry Jueyu; Paluck, Elizabeth Levy - In: Organizational behavior and human decision processes : … 163 (2021), pp. 43-50
Persistent link: https://www.econbiz.de/10012545451
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Does nudging intentions translate into action? : why nudging pledges to charities does not result in increased donations
Gaudeul, Alexia; Kaczmarek, Magdalena C. - 2017
behaviour (donations). The results show that while making pledges the default increased pledges, it did not increase donations …
Persistent link: https://www.econbiz.de/10011694731
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When a nudge backfires : combining (im)plausible deniability with social and economic incentives to promote behavioral change
Bolton, Gary E.; Dimant, Eugen; Schmidt, Ulrich - 2020 - This version: January 17, 2020
Both theory and recent empirical evidence on nudging suggest that observability of behavior acts as an instrument for promoting (discouraging) pro-social (anti-social) behavior. We connect three streams of literature (nudging, social preferences, and social norms) to investigate the universality...
Persistent link: https://www.econbiz.de/10012158705