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Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
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Maintaining behavioural change in social marketing : exploring drivers of repeat use of services instrumental to social goals
Schuster, Lisa - In: Contemporary issues in social marketing, (pp. 141-156). 2013
Persistent link: https://www.econbiz.de/10011431927
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Understanding how gamification influences behaviour in social marketing
Mitchell, Robert; Schuster, Lisa; Drennan, Judy - In: Australasian marketing journal 25 (2017) 1, pp. 12-19
Persistent link: https://www.econbiz.de/10011782242
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Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
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Preventing littering : it's not all about sticks!
Al-mosa, Yara; Parkinson, Joy; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 371-394
Persistent link: https://www.econbiz.de/10013417406