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"Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose--something that will dramatically improve every aspect of any enterprise, including the bottom line. What does a lofty notion like purpose have to do with business basics like the...
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"With this edition, we welcome a new coauthor, Rachel Sturm, to the author team. Rachel is a highly accomplished scholar who has received numerous teaching and research awards. We are pleased to have her contribution and insight as we continue to work on the competing values framework in this...
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