This paper reviews some of the economic experimental evidence on conformism. There is nothing to match the early psychology experiments where subjects were often swayed by the behaviour of others to an extraordinary degree, but there is plenty of evidence of conformism. This seems built-in to...

This paper reviews some of the economic experimental evidence on conformism. There is nothing to match the early psychology experiments where subjects were often swayed by the behaviour of others to an extraordinary degree, but there is plenty of evidence of conformism. This seems built-in to...

People frequently behave non-selfishly in situations where they can reduce their own payoff to help others. It is typically assumed that such pro-social behavior arises because people are motivated by a social preference. An alternative explanation is that they follow a social norm. We test with...