This book is the result of several years of research activity on the topic of how to better link farmers, processors and retailers with each other in order to ensure and improve the supply of food products which meet consumer needs and wants. The book is structured in three parts. Starting with...

The integration into global and local agri-food value chains requires farmers, food processors and grocery retailers to develop and maintain close and sustainable business relationships with buyers and suppliers. This title provides an overview of the relationship economics and management.

Die Evolution als Grundlage allen Verhaltens -- Das Statusziel -- Wie das Gehirn entscheidet -- Die Rolle der Arbeitsteilung -- Heuristisches Entscheiden -- Die Protagonisten -- Gerechtigkeit und gerechtes Teilen -- Moral und Religion -- Vertrauen -- Individuelle und kollektive Schutzmaßnahmen...