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Persistent link: https://www.econbiz.de/10010402212
Dieser kurze Text bietet eine kursorische Einführung in die klassische ökonomische Verhaltenstheorie, die auf der Kunstfigur des homo oeconomicus beruht. Es wird versucht die konzeptionellen Grundlagen des Modells darzulegen, die wesentlichen Intuitionen des Modells zu vermitteln und zentrale...
Persistent link: https://www.econbiz.de/10013257624
Dieser kurze Text bietet eine kursorische Einführung in die klassische ökonomische Verhaltenstheorie, die auf der Kunstfigur des homo oeconomicus beruht. Es wird versucht die konzeptionellen Grundlagen des Modells darzulegen, die wesentlichen Intuitionen des Modells zu vermitteln und zentrale...
Persistent link: https://www.econbiz.de/10013209635
Expected utility theory (EUT) is currently the standard framework which formally defines rational decision-making under risky conditions. EUT uses a theoretical device called von Neumann-Morgenstern utility function, where concepts of function and random variable are employed in their...
Persistent link: https://www.econbiz.de/10012520657
Persistent link: https://www.econbiz.de/10003763155
Standard economic analysis assumes that people make choices that maximize their utility. Yet both popular discourse and other fields assume that people sometimes fail to make optimal choices and thus adversely affect their own happiness. Most social sciences thus frequently describe some...
Persistent link: https://www.econbiz.de/10009530682
Both behavioral and neoclassical economists maintain a concept of strict rationality that is exceptionally narrow … the technical virtues of strict, narrow rationality in providing a foundation for useful economics constructs, it is … completely inadequate as a prescriptive standard. The appropriate concept of rationality for evaluation purposes must be “liberal …
Persistent link: https://www.econbiz.de/10012961724
The study tries to recognize the behaviour of the consumer with respect to the opportunity cost and marginal benefit associated with the commodity. The research tries to evaluate the factors and identify behavioural traits of consumers if they exist in decision making. The study also tries to...
Persistent link: https://www.econbiz.de/10013237102
The model of Homo economicus has often been criticized as unrealistic. In particular, it has been found lacking for allegedly assuming that people are selfish, an assumption which is contradicted by both introspection and empirical evidence. The aim of this paper is to show that never in the...
Persistent link: https://www.econbiz.de/10013036487
The study tries to recognize the behavior of the consumer with respect to the opportunity cost and marginal benefit associated with the commodity. The research tries to evaluate the factors and identify behavioral traits of consumers if they exist in decision making. The study also tries to...
Persistent link: https://www.econbiz.de/10013245656