Behavioral economics is influencing regulatory initiatives in many nations, including the United States and the United Kingdom. The role of behavioral economics is likely to increase in the next generation, especially in light of the growing interest in low-cost, choice-preserving regulatory...

Is nudging unethical? Is choice architecture a problem for a free society? This essay defends seven propositions: (1) It is pointless to object to choice architecture or nudging as such. Choice architecture cannot be avoided. Nature itself nudges; so does the weather; so do customs and...

Libertarian paternalism, as advanced by Cass Sunstein, is seriously flawed, but not primarily for the reasons that most commentators suggest. Libertarian paternalism and its attendant regulatory implications are too libertarian, not too paternalistic, and as a result are in considerable tension...

Behaviourism is the view that preferences, beliefs, and other mental states in social-scientific theories are auxiliary constructs re-describing people's behavioural dispositions. Mentalism is the view that they capture real phenomena, no less existent than the unobservable entities and...

Some people believe that nudges undermine human agency, but with appropriate nudges, neither agency nor consumer freedom is at risk. On the contrary, nudges can promote both goals. In some contexts, they are indispensable. There is no opposition between education on the one hand and nudges on...

Neoclassical economic theory rules out systematic errors in consumption choice. According to the basic view, individuals know what they choose. They are able to predict how much utility an activity or a good produces for them now and in the future and they can maximize their utility. This...

Moderne Marktordnungen schützen den Verbraucher vor Schäden und sichern den Leistungswettbewerb und die Funktionsfähigkeit von Märkten. Wettbewerbsorientierte Verbraucherpolitik und verbraucherorientierte Wettbewerbspolitik ergänzen sich dabei. Die Verhaltensökonomik zeigt allerdings, dass...

Mehr als die Hälfte der Erwachsenen in Deutschland ist übergewichtig. Besonders oft betroffen sind Ältere, Arme und Menschen mit geringer Bildung. Ein Thema für Wirtschaftswissenschaftler? Ernährung und fehlende Bewegung sind entscheidende Faktoren für wichtige Volkskrankheiten. Für durch...

Most of the empirical literature on consumption behaviour over the last decades has focused on estimating Euler equations. However, there is now consensus that data-related problems make this approach unfruitful, especially for answering policy relevant issues. Alternatively, many papers have...

This paper develops a model of choice that embeds some psychological aspects affecting decision maker's behaviour. In the model, the decision maker attaches an unobservable psychological index -representing, e.g., the level of perceived availability or the level of salience- to each alternative...