The problem with traditional economic models of choice -- How behavioral economics makes the same mistakes -- How behavioral economics met law and economics and begat nudge -- Why nudges can't do what they promise -- Why nudges are unethical -- All nudges are not created equal -- Why choice...

This timely book makes a forceful argument that the analyses from behavioral economists are incomplete, the policies advocated by libertarian paternalists are misguided and unethical, and both actually reinforce the cognitive biases and dysfunctions that motivate 'nudges' in the first place. In...