Almost all of the serious studies of Behavioral Economics have dealt with individuals, but the results of those studies have been used as guidelines for producers and other organizations as well as individuals.There have been a few serious studies of producers, but they have been largely...

Behavioral Economics may be in the process of changing the assumptions used in an increasing amount of economic analysis, in “nudging” individuals to respond to government policy, and in getting general periodicals to take the discipline seriously, but how precisely to take advantage of the...