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The strategic and operational planning of marketing
Greenley, Gordon E. - 1986
Persistent link: https://www.econbiz.de/10000689299
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Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.; Moncrief, William C.; Rudd, John M.; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
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Social media and related technology : drivers of change in managing the contemporary sales force
Moncrief, William C.; Marshall, Greg W.; Rudd, John M. - In: Business horizons 58 (2015) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10010476151
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(Re) defining salesperson motivation : current status, main challenges, and research directions
Khusainova, Rushana; Jong, Ad de; Lee, Nick; Marshall, … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 1, pp. 2-29
Persistent link: https://www.econbiz.de/10011936232
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Understanding cross-cultural sales manager–salesperson relationships in the Asia-Pacific Rim region : a grounded theory approach
Deeter-Schmelz, Dawn R.; Lauer, Timothy P.; Rudd, John M. - In: Journal of personal selling & sales management : JPSSM 39 (2019) 4, pp. 334-351
Persistent link: https://www.econbiz.de/10012200894