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Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 999-1014

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The effect of discount discrepancy on purchase intention : the moderation of justification

Huertas, Melby Karina Zuniga; Lepre, Thais Rubia Ferreira; … - In: Management research review 47 (2024) 7, pp. 1112-1126

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The effect of product touch information and sale proneness on consumers' responses to price discounts

Yazdanparast, Atefeh; Kukar-Kinney, Monika - In: Psychology & marketing 40 (2023) 1, pp. 146-168

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The role of quick response in accelerating sales of fashion goods

Lago, Alejandro; Martínez-de-Albéniz, Victor; … - In: Analytical modeling research in fashion business, (pp. 51-78). 2016

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Brand-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced

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The effects of a direct mail coupon on brand choice behavior

Bawa, Kapil - In: Journal of marketing research : JMR 24 (1987) 4, pp. 370-376

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Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...

Cristina, Marin - 2016

to obtain a Promotional Mix suited for the category of energy drinks in both distribution channels, the hypermarket and … the most influence in the same, that being an 86% in the supermarket channel and a 66% in the hypermarket channel … being an 83% and a 64% in the supermarket and hypermarket channels, respectively …

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