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~subject:"Verkaufsförderung"
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Beispielhafte Verkaufsförderun...
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Verkaufsförderung
Sales promotion
1,930
Consumer behaviour
840
Konsumentenverhalten
840
Sales-promotion
427
Preismanagement
316
Pricing strategy
316
Einzelhandel
286
Retail trade
278
Theorie
212
Theory
212
Marketingmanagement
193
Marketing management
181
Werbewirkung
179
Advertising effects
177
Werbung
174
Beziehungsmarketing
160
Relationship marketing
160
USA
154
Marketing
152
United States
151
Advertising
145
Deutschland
145
Germany
134
Verkauf
133
Markenführung
127
Brand management
126
Selling
121
Online retailing
119
Online-Handel
119
Online-Marketing
117
Internet marketing
115
Rabatt
107
Rebate
105
Salespeople
100
Verkaufspersonal
100
Ladengestaltung
85
Store design
85
Markenartikel
83
Brand
80
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551
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303
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1,326
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599
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4
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1,184
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1,184
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150
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150
Graue Literatur
123
Non-commercial literature
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Arbeitspapier
91
Working Paper
91
Hochschulschrift
58
Thesis
46
Ratgeber
24
Guidebook
22
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Lehrbuch
21
Sammelwerk
21
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20
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20
Textbook
19
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10
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8
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7
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6
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2
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1,711
German
211
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6
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1
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Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Klapper, Daniel
5
Lambrecht, Anja
5
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National Bureau of Economic Research
7
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3
Berliner Wissenschafts-Verlag
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Erich-Schmidt-Verlag <Berlin>
2
Europäischer Rechnungshof
2
Institut für Betriebswirtschaft <Braunschweig>
2
Springer Fachmedien Wiesbaden
2
AMACOM
1
American Marketing Association
1
Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Econometrisch Instituut <Rotterdam>
1
Europäische Kommission
1
Europäischer Wirtschafts- und Sozialausschuss
1
Farmer Cooperative Service, U. S. Department of Agriculture
1
FinanzBuch Verlag
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Helmut-Schmidt-Universität
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
John Calmann and King Ltd <London>
1
Kogan Page Ltd. <London>
1
New England Council / Research Committee
1
New York State College of Agriculture
1
Progressive Grocer Magazine
1
RWTH Aachen
1
Reserve Bank of New Zealand
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Schottland / Government
1
The Nielsen Company (Germany)
1
Thompson and Lichtner Co., Inc.
1
United States / Congress / Joint Committee on Atomic Energy / Subcommittee on Communities
1
United States / Federal Trade Commission / Bureau of Economics
1
Universität Hohenheim / Institut für Agrarpolitik und Landwirtschaftliche Marktlehre
1
Universität Ulm
1
epubli GmbH
1
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Published in...
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Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
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ECONIS (ZBW)
1,929
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1
Consumer price and promotion expectations : an experimental study
Kalwani, Manohar U.
;
Yim, Chi-kin
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000805953
Saved in:
2
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
3
The role of the buyer in mass merchandising
Belden, Donald L.
-
1971
Persistent link: https://www.econbiz.de/10000556181
Saved in:
4
Supermarket merchandising and management
Peak, Hugh S.
;
Peak, Ellen F.
-
1977
Persistent link: https://www.econbiz.de/10000558155
Saved in:
5
Telemarketing campaigns that work
Roman, Murray
-
1983
Persistent link: https://www.econbiz.de/10000559686
Saved in:
6
Sales forecasting
Michael, George C.
-
1979
Persistent link: https://www.econbiz.de/10000615278
Saved in:
7
Sales promotion : how to create and implement campaigns that really work
Cummins, Julian
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10000627352
Saved in:
8
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
9
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
10
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
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