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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase

Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17

Persistent link: https://www.econbiz.de/10003901067

Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase

Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2008

Persistent link: https://www.econbiz.de/10003909342

Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase

Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2009 - Rev. vers.

Persistent link: https://www.econbiz.de/10003912905

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Chandon, Pierre; Hutchinson, J. Wesley; Young, Scott H.; … - 2012

Recent trends in marketing have demonstrated an increased focus on in-store expenditures with the hope of “grabbing consumers” at the point of purchase: but does it make sense‘ To help answer this question, the authors examine the interplay between in-store and out-of-store factors on...

Persistent link: https://www.econbiz.de/10014207841