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A Model of Housing Preferences
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Verkaufspersonal
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
8
Relationship marketing
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B-to-B-Marketing
4
Business-to-business marketing
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Resource-based view
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Ressourcenorientierter Ansatz
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Customer value
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International marketing
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Internationales Marketing
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Kundenwert
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Scientific method
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United States
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Unternehmenskooperation
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Wissenschaftliche Methode
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Behavioral economics
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Customer resource access
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Entscheidung
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Feldforschung
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Firm performance
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Baxter, Roger
2
Glynn, Mark S.
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Kleinaltenkamp, Michael
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Zhang, Annie Liqin
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Australasian marketing journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Towards a framework of a salesperson's resource facilitation and interaction
Baxter, Roger
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 124-131
Persistent link: https://www.econbiz.de/10011338634
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How salespeople facilitate buyers' resource availability to enhance seller outcomes
Zhang, Annie Liqin
;
Baxter, Roger
;
Glynn, Mark S.
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1121-1130
Persistent link: https://www.econbiz.de/10010223452
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