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An exploratory study on workforce engagement of direct selling independent sales representatives
Li, Yulong; Liao, Ying; Li, Jason - In: International journal of logistics economics and … 8 (2020) 4, pp. 331-353
Persistent link: https://www.econbiz.de/10012513521
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The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping; Liao, Ying - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
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Delegating slotting allowance authority to the sales force
Rowe, William J.; Skinner, Steven J. - In: Industrial marketing management : the international … 57 (2016), pp. 159-165
Persistent link: https://www.econbiz.de/10011549591
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Salesperson slotting allowance authority in manufacturer-retailer negotiations
Rowe, William J.; Seevers, Matthew T.; Zemanek, James … - In: Journal of marketing channels : ... distribution … 21 (2014) 4, pp. 232-241
Persistent link: https://www.econbiz.de/10010463617
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Confronting the customer-engagement paradox in sales leader succession
Lemken, Russell K.; Rowe, William J. - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 286-300
Persistent link: https://www.econbiz.de/10012483466